The first step is to accept that if your company, even as a market leader, does not adopt agile processes and transform your digital business correctly, it will soon become irrelevant to the digital consumer.
THE Digital Transformation offers organizations the opportunity to develop more productive teams, understand the modern buyer, interact with him, and meet his expectations of a unique experience through digital channels.
According to the Harvard Business Review, in a survey conducted months before the pandemic was consolidated, the risks of digital transformation were already the number one concern of the management of companies, even so more than 70% of initiatives digital transformation don't reach your goals and US$ 1.3 trillion is spent and US$ 900 billion wasted.
The red light was already on.
Fortunately, there is a growing perception among CEOs that digital business transformation is more than a technology issue. This should also involve the transformation of the work model, the culture of its employees, and the way in which the company develops new products.
THE culture fuels change but if your company really wants to have real results, it must start with the change in the organizational system, because without it, the culture will not really change.
The organizational system has a strong influence on people's thinking and behavior.
There is no point in spending hundreds of hours with lectures on mindset, carrying out lively group dynamics, working in shorts and having a slide in the office if the company has an organizational structure that favors command and control.
When the structure is faulty, employees do not feel entitled to contribute, to make suggestions in order to influence the final result. On the contrary, individuals try their best to follow orders and take no chances in order not to fail.
This format kills innovation and agility.
I lived a lot of this in my challenges in big companies when I realized that even more than a technological challenge, of digital transformation, the main challenge was of cultural transition, of behavior, after all, very human.