THE annual SaaStr event it is the largest meeting between executives, entrepreneurs, investors and others interested in SaaS. This year, the conference takes place between the 6th and 8th of February and will gather more than 10,000 people to hear the speakers who confirmed their presence at the event.

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And as we have a mission to always be connected with everything that’s new, ACE sent two representatives to follow the discussions that will take place there in San Francisco.

The accelerators and ACE partners LG Lima and Sulivan Santiago will be in Vale for the next few days and will keep us updated on everything that is most important throughout SaaStr.

Before they left, we had a chat to find out what the expectations are for this year.

What to expect from SaaStr 2018

In the five stages where SaaStr is organized, the program will be divided into content that mainly includes three verticals: sales, customer success and product.

For our representatives at the event, the expectation is to connect with the main market trends - and to help ACE entrepreneurs to implement these news in Brazil.

Sulivan Santiago, CTO of ACE "I hope to find techniques for acquisition channels and what these people have been doing to expand internationally. In customer success, I want to understand what is in trend in the industry and how we can go beyond customer success 2.0, which has already has been talked about a lot. For a product, I want to see what a product needs to have to achieve greater retention and engagement of its customers. "

>> See more: What to take into account before implementing Customer Success in your business

For LG Lima, the presentation of experiences from other companies will help a lot to create a new look on possibilities to do more and better.

LG Lima, CSO of ACE and author of the book Lean Startup: How to apply in my business - "My look will be very related to the cases that the event will bring. I want to see how people managed to grow from zero to 50 million, how to scale the business from 1 million to 500 million ... There are other interesting things that I will follow, such as the discussion on how to create customers based on empathy, storytelling and creativity. In addition, I want to see lectures with top people, such as Slack and SurveyMonkey ".

How to stay connected in the event coverage?

To follow the day-to-day journey of ACE staff to SaaStr, keep an eye on our Instagram and here on the blog. There we Stories, LG and Sulivan will cover in real time the most amazing things they encounter along the way. Here on the blog, they will publish a series of texts with the main news for those who have a SaaS.

Take a look at what they already did on the first day and get ready for everything that still has to come:

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