First of all, I think it's worthwhile to start this post with a question. After all, what defines a crisis? If we look for its meaning, the word permeates in several areas. From medicine to sociology. But, bringing this closer to us, we can simply say that crisis is a state of sudden nervous, emotional imbalance or imbalance.

And that’s really what we’ve been going through the past few days. A crisis involving global health, which has affected the entire economy in a very significant way.

A matter of perspective

At the same time, we are seeing a lot of companies playing Attack. Reinventing itself, and creating new things. As I said above, we do not have a concrete definition of what the crisis is. Thus, your cognitive is what will define the way you think and act on it. If you're going to do that, an opportunity - or not.

We have no parameters and precedents to guide us. We are not sure how to act. But, more than ever, the entrepreneur must read the scenario and its perspectives. The main factor of success during the crisis is not to withdraw. It's attacking!

> Special Covid-19- CEO's Handbook: Leading the Crisis

> How to face crisis and recession as a startup founder?

The time of the attack

In other words, we have a lot of pain in the market to be resolved, and whether we like it or not, the time we have is now. We can not stop. And, in order to inspire us even more, nothing better to hear experiences and successful cases of those in the trenches.

>What are your entrepreneurial heroes?

In this week's episode of Growthaholics, they debate together with Pedro Waengertner, two CEOs who are an example of how to fight the crisis and adapt to the New Normal.

• Alexandre Ostrowiecki, CEO of Multilaser, a company with 15 brands in its portfolio and more than 3 thousand products. Today, they are present in several sectors.
• Pedro Englert, CEO of StartSe, a reference business school that breathes entrepreneurship and innovation and seeks not only to teach, but also to transform and evolve its students, so that they can always adapt to the market

> ACE and StartSe launch a complete innovation program for companies

Press play and listen to the full debate!