Much has been said about data security and LGPD the past few months. But first of all, it is important to know what all this really means. In today's text, we will try to clarify as much as possible, but you can also follow this debate more closely by listening to Episode 52 of our podcast, Growthaholics.

After all, what is the LGPD?

LGPD stands for the General Data Protection Act. Beforehand, this is a law that assists and regulates any and all data exchange between users, websites / applications and physical media as well (such as registering in a store).

Personal data deserves a lot of care. It is of great value to ask the following questions when thinking about collecting them.

1. What data will be collected?
2. What will they be collected for?
3. Will they be shared with third parties?
4. Until when will this data be in possession?
5. What security systems do we need to make available in order not to leak data and / or be used improperly?

The LGPD enters into force now in September, and that is why it is very important that companies are up to date and prepared to act on these issues.

LGPD in the world

In order to avoid possible "headaches" with this issue, it is ideal that only information that is extremely necessary for its operation and improvement of the customer experience is collected. But what is law here, may not be in another country or continent. In the meantime, there are many regional differences involving the issue of data collection and treatment.

In this sense, a company that wants to go international may have some difficulties and face severe barriers to entry when going to another country. This is the case with Tik Tok.

But what about Tik Tok?

One of the most famous apps in the world (maybe, the most) has been suffering sanctions and danger until being banned from the US for regulatory reasons. Part of ByteDance, the holding company that owns Tik Tok, the application was used as an internationalization strategy for the company, since the Chinese market was already, in a way, saturated with the proposal.

After the acquisition of Musical.ly, a very famous app among young people, where you could dub songs, the company grew. Therefore, it did not go through some main "rites of passage" which today implies the issues it has been suffering in the United States.

Adapting to new trends

Just as companies today need data to function and develop their strategies, customers also want to see results, more and more.

Know how to offer a counterpart, show how the data is being used by you. Generate value for your customer. At the end of the day, a customer who sees an improvement in their user experience, is a happy and more engaged customer, so pay attention to these details.