This week we published a survey called Brazil Innovation Survey, which aims to understand from the leaders of large corporations what were their main concerns as managers. The winner was the difficulty in implementing a culture of innovation. You can read the survey on here.

>> See more: How to convince leaders to embrace innovation projects

>> Read more: What are the best practices to innovate within a company? 

Understanding this difficulty on the part of the big corporations, we started to work exactly with this objective - implement a culture of innovation. Our corporate programs, for example, have already covered 20% of 100 largest Brazilian companies.

In order to develop a discussion on this subject, our CEO, Pedro Waengertner, held a Webinar exactly on how to create this culture of innovation within your company. We have separated for you the main tips:

1. Before running, think: why develop an innovation program? And what does it really mean to have an innovative culture?

Tolerate the mistakes of your team, use the concepts of the world of startups - we recommend that you start at lean method, in which the basic premise is build, measure and learn -, use agile methods of execution (they are valid for everything that is flexible. This methodology makes you spend less and be more assertive in your execution) and making the company always open to listen and accept new ideas are just some of the examples of what really represents spirit of innovation.

2. Innovation, by nature, is uneven.

That is, it is not uniform - there are those who are super innovative and those who will always be rowing against the tide. What seems to be more productive? Convince those who think differently or loot those who already think in an innovative way in order to make them so strong as to distort the most conservative? Change is an issue and leaders are the main players in this challenge - it is their task to know the methodologies and make the team buy the idea and fall in love with innovation as much as they do.

3. Is innovation generating value for the brand and the customer?

Innovation does not happen in a vacuum. It has an objective, which is improve your customer's life. Does it generate revenue or decrease company costs? Where are the short-term opportunities? Is it possible to correlate innovation with what already exists within the company? Connect that view to business practice.

It is normal to have more doubts than certainties when it comes to something pioneering. For that, take advantage and watch all the tips that our Webinar offers, just sign up for this one link, that you will receive access to the Webinar via email.