In this article I explained in detail how the Platform business model and the relationship with Marketplacand. The idea here is to understand the monetization possibilities from a network of generation and exchange of value, be it a taxi ride or even information.

> Read also: The anatomy of marketplaces and platforms
> See more: Types of business model

The relationship that occurs is the existence of producer / offer, consumer / demand and the platform / tools and services intermediating the exchange of value, therefore, the monetary value passes from one side to the other, remunerating, in some way, the platform without the consumer / demand be involved or informed directly.

The main ways to monetize a marketplace

There are basically 4 ways to monetize platforms: transaction, access, attention and tools, plus some possibilities of combining a hybrid model.

Let's see each one.

TRANSACTION

The Platform receives a percentage of each transaction carried out.

Examples: Uber discounts 25% from the driver for the price of the ride, while iFood takes 12% from each transaction.

ACCESS

The Platform receives for access to consumers in its community.

Examples: Sponsored posts on Facebook and Instagram.

ATTENTION

The Platform receives for the possibility of having the attention of its community.

Example: Paid ad on YouTube.

TOOLS

The Platform offers tools that users choose to pay to access.

Example: Linkedin Premium.

HYBRID

The Platform monetizes in various ways, such as advertising for users, product management tools or even sponsored offers to highlight the product.

Examples: Buscapé positions itself as a media company that has ads, content and audiences, OLX as an advertising platform for companies (via Google AdSense), in addition to selling “Spotlight premium ”for sellers to promote their products.

Want to learn how to better manage your platform?

Then access the Entrepreneurial Education from ACE and have access to our free content that will help you have an increasingly accurate and efficient management of your business.