You are likely to associate innovation to a big change. And in a way, it is. Increasingly, companies and professionals are looking for ways to adapt and keep up with rapid market changes. For that, it is necessary that we think about ways to do things differently. Today, we will understand what are the main mistakes that are committed when starting a innovation process.
Focus on one thing
At first glance, you might think: "well, let's start innovating here in the company. So, I'm going to choose an innovation modality and go deeper into it", right? Do not.
When we bet on a only way to innovate - and even more, when we are starting in this universe - our chance of failing is much greater. In this sense, expand our possibilities, the chances of getting success, increases. For example, you don't have to choose between doing M&A or betting on a Squad. Why not use both?
Another point that helps in success, when implementing such a project in your company, it is involve employees. Several companies, such as Amazon and Airbnb, have professionals focused on internally develop people in this sense. It's a win-win!
Can I innovate on my own?
"But do I need a partner to innovate, or can I do it myself?" In advance, I advance you that this is a very common and frequent question. Our team here at ACE, which deals with this every day, says that the vast majority of companies that bet on innovation, hire external people to assist in the project.
But is it good, or bad? First of all, it is important to think about some things. If your company still has a fledgling culture and innovation, that is, very embryonic, it is advisable that a specialized external team is involved.
Bring one external agent, at a time like this, given the situation described above, it will help the innovation cell to be more independent, and consequently, more agile. Have someone who gives focus on the team, and accurately orient the work, brings a great competitive advantage. It's like having a good athlete, without a good coach. What's the use, isn't it?
What is the innovation drive?
But in the end, I believe the biggest mistake, when we talk about innovation is "innovate for innovate". Innovation has to be directly subordinated to the company's strategy. When that doesn't happen, things don't work out well. The companies that innovate the most have their very clear strategies, which makes the innovation process more user-friendly.
In short, the leaders of the company also need be willing to make decisions towards that path. Otherwise, the project will not generate impacts and results.
Follow more about this debate, and discover other "mistakes" that usually appear in the innovation path, listening to our podcast now!