The crisis generated by the Covid-19 pandemic accelerated a process that many executives thought impossible, or that would take years to implement effectively. The technologies, who would say, are already available to be explored as a solution. The issue, however, has more to do with people, flexibility (or optimization) of processes and spaces and the implementation of a culture of innovation. You have nowhere to run: Novo Normal arrived and installed itself in your work environment - now, possibly, remote.
THE agile mindset is already coming of age, but there is still intense resistance to making a company agile. It seems that this wave of digitization of channels and business is here to stay - and had as an ally a forced review of the value chain, behaviors and structures.
Scanning and the New Normal
The graph below, for example, shows the sharp acceleration of e-commerce adoption in the United Statess, which, only in the month of April, presented almost the same percentage of growth as in the last ten years.
In this other graph, we can follow the adoption of digital channels segmented by industry. Grocery shopping, for example, had the biggest jump in the number of new users. Trend reinforced by service applications (like Rappi, here) and a operational reinforcement of Big Techs, such as Amazon.
At ACE, we believe in the following points for the New Normal:
- Home office and flexible spaces;
- Digitization of business and creation of new sales channels;
- Focus on cost reduction with improvements in operational efficiency;
- Development technical staff (methodologies, technologies);
- Customer always at the center transformations;
- Focus on bottleneck execution and solution evidenced by the crisis.
This is the time for innovation. Restructure yourself, of course, but think of the short term when the coronavirus health crisis subsides. Those companies that are strong and well structured for the resumption will be the winners in the long run. And think new, a “new normal”, that will have a different mindset in consumption, in the way companies relate to customers and even in the way of hiring and engaging employees - now more aware of what the company's routines really impact.