The topic is controversial and can have countless looks. And in the end, it all depends. With courses to undertake more and more mainstream, what precautions should we take when choosing one?
First, make sure that whoever is teaching the classes has practical baggage of what they are going to cover. How will you receive advice from those who have not experienced the same pains? Look for someone who has the three basic items:
“I had a very intense academic life and, many times, when I put it into practice, it didn't work exactly as I had seen in theory,” says Victor Navarrete, Head of Operations at ACE.
Among the possibilities that an entrepreneurial course offers, are the presentation of tools and methodologies to run their own business, in addition to highlighting any early points of entrepreneurs still inexperienced.
Practical experience in entrepreneurship is fundamental to consolidate any theoretical knowledge. “It's like learning to swim: you can take a course first to learn how to act, but it is when you enter the pool that you test the concepts and find out how you feel", compares Pedro Waengertner, CEO of ACE.
Courses to learn how to undertake are spreading at great speed, in the most varied formats. Google search brings over 62 million results. “But why not go after successful entrepreneurs to ask for tips at a lunch or chat?” Asks Sulivan Santiago, CTO at ACE. "Asking for book tips for entrepreneurs who are further along the journey can also be a good way out."
On the other hand, success
If entrepreneurship is not for everyone, the profile is certainly valued in the job market, which today seeks intrapreneurs to challenge the status quo of large companies.
"See the CorageN project, from Natura, which selected the best candidates with an entrepreneurial profile, without taking into consideration area or educational level as a prerequisite ”, remembers Victor.
In addition to hard skills, soft skills are very important to undertake. Having to deal with difficult situations, assembling and motivating a team - aspects of high relevance when setting up your own business. A good dose of emotional intelligence is needed.
There are also two types of entrepreneurs to take into account: managing a franchise is completely different from a startup. Mainly what can be expected and the return on investment you will have. Or it won't, quite possibly in the case of a startup.
“Entrepreneurship can also be a science. Success does not depend only on a touch of Midas, thinking that an entrepreneur is born with a gift ”, ponders Sulivan.
There is a final concern with the rampant consumption of this type of course, which can create false expectations and leave people with the impression that they will earn easy money.
What is your conclusion?
To find out what conclusion we've reached, listen to the full podcast below.