What will come in the coming months? The entrepreneurs of the 10th ACE acceleration class had an idea on the second day of the Wizard, this Tuesday (10/03). A clue: the trend is to accelerate - not only companies, but also the pace.
In a debate led by José Gutierrez, head of acceleration at ACE Sul, entrepreneurs César Terrin, from N2B, Guilherme Ebisui, from Poppin, and Rafael Abboud, from Equalize, told what they learned in their weeks of Wizard and the main challenges during the acceleration with ACE.
César Terrin, from N2B - "At Wizard, we discovered that we were fighting with the wrong weapons. We learned to act in the entrepreneurial ecosystem.
César said that it was necessary to reformulate the N2B largely. And this is a possibility that lurks the entrepreneurs of the new group. A difficult but necessary way to have a more consistent business model.
Equalize's initial idea hasn't changed in the Wizard - and it has been validated. The way of executing it, however, has taken a turn.
Rafael Abboud, from Equalize - "It is better to make changes in the beginning than to be skating afterwards. We couldn't explain what we were doing. The approach to processes and to customers has changed a lot."
Participants also gave advice for accelerated futures.
Guilherme Ebisui, from Poppin - "Here, the entrepreneur is the one who gives the rhythm. Take advantage of the mentoring, see ACE as a strategic partner and give as much of yourself as possible."
When asked how they would define the program in one word, César, Guilherme and Rafael cited different terms that together make it clear what the new group expects. Respectively: transformation, networking and pressure.
The structure of the first week of acceleration was built to establish important logics in the imagination of entrepreneurs. Understand the real customer pain - and finding a clear and killing response to that need - for example, is an essential point. It was resumed and expanded during several moments of the second day of the Wizard.
Entrepreneurs took a class on one of the most important concepts today in relation to nascent business models. It's the lean startup, popularized by entrepreneur Eric Ries.
After an excursion through several methodologies created to tailor business and ideas - mainly in aspects such as product, team, management and strategy -, taught by LG Lima, ACE accelerator, everyone was invited to a reflection exercise on their startups (a task that, as usual, was repeated throughout the day).
It's from the outside in
When talking about the concepts of job to be donand and value offer, Sulivan Santiago, ACE accelerator, presented an apparently simple example of customer needs: nailing a picture on the wall. Among the various options available, which tool will the customer choose?
"Whoever uses a hammer wants different results than whoever uses a drill," said Sulivan. The customer could also choose a double-sided adhesive tape or even hire a specialist. In each case, there is a need that stands out. Sometimes it is more practical, sometimes it guarantees greater support longevity, in some cases it does not damage the wall, etc.
Each solution is best suited to a type of situation, although at the end of the day, they all compete with each other. The need, however, dictates the solution. The opposite does not exist.
Sulivan Santiago, ACE accelerator - "Innovation and disruption need to be thought from the outside in."
Among the differentials, be bizarre
Continuing the first day strategy class, Pedro Waengertner, ACE CEO, revisited the concepts of differential, competencies and competition. He assigned everyone the task of thoroughly investigating these aspects of his business.
Pedro Waengertner, CEO of ACE - "Product is never differential. Differential is the philosophy applied to it. And even so, this differential will only be true if it is perceived by the customer. Otherwise, it only exists in the entrepreneur's mind."
Taking advantage of the hook, Pedro stressed an important point about essence. “Embrace your bizarre side. Do not hide it or try to fit in with the average. Good startups have people who think very differently from the average. ”
When asked how many of the entrepreneurs identified themselves that way, Pedro noticed some lowered hands - and tried to undo the misunderstanding. “Being bizarre is one of our criteria for choosing. There is no use running away, you all are. ”
How to prepare for acceleration
The startups approved for the ACE acceleration process went through a long and judicious selection funnel. A good part of those that got in the way are good startups, but that still don't fulfill some of the main criteria of our selection process.
If you are still not in the moment to accelerate or if you were not approved this time, we have an invitation for you. Frequent ACE events, to receive feedback from our team, and download our free educational content to make your startup move faster.